Trend Following, Designer Labels and Wear
The article deals with two independent fashion labels run by young Hungarian designers, Je Suis Belle and USE Unused. The author reviews key features and definitions which are relevant when thinking about fashion and the fashion industry. Problematizing the context of contemporary Hunga-rian fashion design, he explores the way in which the textual formulations of the designers with regard to woman ideals of the labels, the design practices and acts of wearing create a specific form of fashion discourse.
From Gallianori to Doina Berchina. Hungarian/Romanian Fashion Bloggers
The author proposes multiple perspectives in the analysis of two regional cultures of fashion-blogging. The last four years were the era of a new autonomy and specialization of fashion-blogging and fashion-bloggers, and this phenomenon also had its Romanian/ Hungarian correspondences. What are the differences between the English and French fashion-blogs (strongly connected to the global fashion industry), and this specific blogging culture? Focusing on this question, the paper deals with the thematic typology of these blogs and the strategies of cons-tructing online profiles.
"Juliet-Jules-Julia". Unskilled Women Workers and the Beauty Myth after the Second World War in Budapest
This paper sets out to concisely describe some aspects of the unskilled women worker's migration process into the city after the Second World War. What did being a modern woman mean for the village girls? What kind of clothes did they buy? Why was it popular to depict the city as a dangerous place for young women? And what kind of ideals for the „beauty woman" were being proposed by the official discourse during the socialist period in Hungary? Seeking an answer to these questions, the author also analyses a story with symbolical value about Juliet. She even had her name changed after arriving in the capital, but her boyfriend gave her back the original name.
Conflicting Women's Dress Elements in Kolozsvár at the Beginning of the 20th Century
The article analyses the ways in which woman's fashion and lifestyle can have their social meanings and reveals how class, gender and identity highlight each other in a certain historical time and place. The author identifies signi-ficant dress elements which could make the servants', the noblewomen's and the prostitutes' clothes different, and also differentiated the according social classes, showing that dressing processes had the power to delimit, to mark and stigmatize the status of women, classifying them into social categories.